MEET THE FOUNDER
Timothy J.
Williams
MBA, PCM Founder, Accelyst Group
Tim Williams advises business owners, CEOs and leadership teams on growth, performance and transformation. His work may begin with a new market, a product idea, a performance concern or an owner's ambition to build a business that can operate without their constant involvement.
He brings more than 20 years of corporate leadership and consulting experience, along with the current perspective of a technology business owner. He examines how strategy, commercial performance, people and systems affect one another before recommending a course of action.
Discuss your priorities
GLOBAL EXECUTIVE EXPERIENCE
Experience across
the whole business.
Tim previously led global marketing and digital strategy for an $8 billion-plus multinational company. He built an international team, supported business and technology acquisitions, and led a global digital transformation connecting customer experience, commercial strategy and enterprise technology.
His experience also includes B2B digital acquisition strategy within a major financial institution, alongside commercial and digital roles in manufacturing and industrial distribution. Across those environments, he has worked on the practical challenges of developing markets, improving sales performance, introducing new technology and helping teams adopt different ways of working.
That experience helps him see how a decision in one part of the business will affect the others, and what an organization will need to implement it.
BUILDING A TECHNOLOGY BUSINESS
An owner’s
perspective.
Alongside Accelyst, Tim is CEO and an owner of CloseReady, a real estate technology company. His work brings together product strategy, digital experience, AI and commercialization, giving him a current operating perspective on building and growing a technology business.
That experience informs his advisory work: connecting technology decisions to customer needs, balancing ambition with resources, and establishing the capabilities a business needs to scale.
HOW TIM WORKS
Clarity begins
with understanding.
Tim starts by learning how the organization works and what its leaders want to achieve. He considers the opportunity, the resources available and the capabilities the business will need.
He listens to the people closest to the work and tests assumptions across functions. A product launch may depend on positioning, eCommerce and sales incentives. Reducing an owner's day-to-day involvement may require clearer authority, stronger managers and better operating information.
He uses that understanding to recommend priorities, establish responsibilities and help the team implement the changes.
Through Accelyst Group, Tim works through retained advisory, fractional executive roles, defined engagements and focused consulting. Accelyst delivers Salesforce work entirely in-house. Other assignments may involve direct delivery, internal teams and specialist providers.
Clients can expect direct communication, considered recommendations and involvement in the work he has agreed to lead.
Explore how we workEDUCATION & AFFILIATIONS
A foundation
for informed judgment.
Tim holds an Executive MBA from Temple University’s Fox School of Business, with additional postgraduate study at the Wharton School and Cornell University. He holds the American Marketing Association’s Professional Certified Marketer designation and is a member of IMC.
What needs
to move forward?
Tell Tim about the decision or business challenge you are working through.
The first conversation will help establish where his experience would be useful and what level of involvement the work needs.
Discuss your priorities