Skip to content
Accelyst Group home

SELECTED CLIENT WORK

The business sets
the brief.

eCommerce for a consumer products manufacturer. Digital experience and sales operations for a trade-show operator. Brand and go-to-market strategy for a technology business.

A closer look at the priorities and scope of selected Accelyst engagements.

01 / TRADE SHOWS

Trade-show operator

Accelyst client engagement

Connecting digital experience with sales performance.

A trade show business connects exhibitors and buyers across a calendar of events. The digital experience, the sales conversation and the information used by the team all contribute to that relationship.

Accelyst’s work with this client spans the public digital experience and the commercial operation behind it. The engagement brings together inbound sales generation, sales team performance and Salesforce implementation.

Areas of work

Digital experience

Website journeys and information that help buyers and exhibitors find their next step.

Inbound sales generation

Connecting marketing activity and incoming interest to the sales process.

Sales team performance

How the team manages opportunities, follows up and reviews its work.

Salesforce implementation

A CRM environment that supports the people and processes using it.

This is the kind of engagement where the work crosses departments. A website decision affects the enquiry. The enquiry needs an owner. The sales team needs a process, and Salesforce needs to reflect it.

Sales team performance Salesforce consulting Website strategy

02 / MANUFACTURING & ECOMMERCE

Consumer products manufacturer

Accelyst client engagement

Bringing the value of the product into the buying experience.

A consumer products manufacturer needs its online experience to communicate product value and help customers find the right products.

Accelyst’s work focuses on eCommerce: how the brand is presented, how customers find and compare products, and where the shopping journey can work better.

Areas of work

Commerce strategy

Connecting the online store to the brand’s commercial priorities.

Product discovery

Reviewing navigation, collections and the information customers use to choose.

Purchase experience

Examining product pages, calls to action and the path toward checkout.

Brand expression

Making craftsmanship, product quality and relevance clear throughout the experience.

The commercial question reaches beyond the appearance of a page. It includes what a customer needs to understand, what makes the product worth choosing and what might interrupt the purchase.

Website strategy Marketing & brand growth

03 / TECHNOLOGY

Technology business

Accelyst client engagement

Brand positioning and go-to-market strategy.

A technology business needed to clarify its positioning, explain its offering and connect its commercial strategy to the markets it serves.

The engagement included brand development, go-to-market strategy, customer acquisition and coordination across marketing, sales and product teams.

Areas of work

Brand & positioning

Reworking the brand identity and the way the business presents its value.

Go-to-market strategy

Connecting market priorities with customer acquisition and commercial activity.

Demand generation

Bringing events, partnerships and digital activity into a coordinated marketing program.

Commercial alignment

Working across sales, marketing and R&D to support the product and business strategy.

A brand transition has implications for more than identity. Positioning needs to carry through to the customer conversation, the route to market and the people responsible for growth.

Marketing & brand growth Executive advisory

EXPERIENCE BEHIND THE ADVICE

Leadership experience
that informs the work.

Before and alongside Accelyst, Tim has worked in corporate leadership and technology entrepreneurship. His experience includes international digital transformation, B2B acquisition strategy and a Salesforce Sales Cloud pilot that informed a wider rollout.

He is also CEO and an owner of CloseReady, a separate real estate technology business. These roles bring an operating perspective to his advisory work.

Explore Tim’s background

What are you
working toward?

Tell us what you want to strengthen, change or build. We will start with the business priority and work through what it needs.

Discuss your priorities