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SELECTED CLIENT WORK

The business sets
the brief.

See how executive priorities become connected work across strategy, customer experience, sales and technology.

Selected engagements, with client identities withheld. Each story explains the business priority, our contribution and the evidence available.

01 / TRADE SHOWS

Trade-show operator

Accelyst client engagement

Give demand a clear path into sales.

For a trade-show operator, attracting interest is one part of the commercial task. Buyers and exhibitors need a clear next step, and the sales team needs a reliable way to manage the resulting conversations.

Accelyst brings digital experience, inbound sales generation, sales team performance and Salesforce implementation into one engagement. The executive task is to connect demand creation with the people, processes and information needed to act on it.

Decisions that connect the work

Digital experience

Connect the information buyers and exhibitors need with a clear next step into the business.

Inbound sales generation

Consider how marketing activity creates interest and how that interest enters the sales process.

Sales team performance

Address the relationship between opportunity ownership, follow-up and the way the team reviews its work.

Salesforce implementation

Connect CRM implementation to the commercial workflow and the information people need to manage it.

The value of this approach is shared direction across functions: the digital experience supports the sales conversation, and the operating process informs the technology. The engagement’s scope crosses all three.

Sales team performance Salesforce consulting Website strategy Discuss a similar priority

02 / MANUFACTURING & ECOMMERCE

Consumer products manufacturer

Accelyst client engagement

Connecting the decisions behind eCommerce performance.

A consumer products manufacturer wanted more of its website traffic to become sales. The work reached across how the products were presented, how customers bought them, how paid search brought in demand and how the products were priced.

Accelyst connected commercial decisions with hands-on delivery: a design-language overhaul, purchase-journey improvements, Google Ads reconfiguration and a price increase. Subsequent work refined product pages, listing information and checkout.

Four connected areas of work

01 / Brand and product presentation

Overhauled the website’s design language to strengthen product presentation. The commercial question: how clearly does the experience communicate why the product is worth choosing?

02 / Path to purchase

Updated the buying journey and later optimized product pages, listing information and checkout. The focus: help visitors find the information and next steps needed to buy.

03 / Paid acquisition

Reconfigured Google Ads using channel-attributed conversion performance to guide decisions. This connected acquisition activity to the buying journey. Social and email were outside the scope.

04 / Pricing and commercial judgment

Implemented a price increase alongside the wider eCommerce work. Assessing performance requires separating pricing effects from changes in traffic, conversion and customer purchasing behavior.

Source: client-supplied Shopify report, Aug. 11–Sept. 22, 2025 vs. June 29–Aug. 10, 2025. Store-level observations; no isolated causal attribution. This comparison predates the latest optimization. Revenue and order-value changes are excluded here because pricing also changed.

Website strategy Marketing & brand growth Discuss a similar priority

03 / TECHNOLOGY

Technology business

Accelyst client engagement

Connect the market promise to the growth plan.

A technology business needed to clarify its positioning and connect the offering to the markets it serves. The work brought the brand’s promise into the wider decisions about customer acquisition and growth.

Accelyst’s contribution included brand development, go-to-market strategy and customer acquisition, with coordination across marketing, sales and product teams.

From positioning to commercial activity

Brand and positioning

Reworked the brand identity and how the business explained the relevance of its offering.

Go-to-market strategy

Connected market priorities with customer acquisition and the commercial activity needed to pursue them.

Demand generation

Worked across events, partnerships and digital activity as parts of the wider acquisition approach.

Executive coordination

Coordinated marketing, sales and product teams around the brand and business strategy.

The executive contribution was connecting the market proposition to the route to market and the teams responsible for growth. Brand development and commercial planning formed one engagement.

Marketing & brand growth Executive advisory Discuss a similar priority

Working with leadership

A partner in the decisions.
A hand in the work.

Tim works with owners and leadership teams to define priorities, weigh trade-offs and connect the work across functions. Accelyst can stay involved through implementation and subsequent improvement as the business needs evolve.

Retained advisory provides continuity across decisions. A defined engagement gives a specific initiative a clear scope. Fractional executive involvement adds leadership capacity where the work calls for it.

Explore engagement options

EXPERIENCE BEHIND THE ADVICE

Leadership experience
that informs the work.

Before and alongside Accelyst, Tim has worked in corporate leadership and technology entrepreneurship. His experience includes international digital transformation, B2B acquisition strategy and a Salesforce Sales Cloud pilot that informed a wider rollout.

He is also CEO and an owner of CloseReady, a separate real estate technology business. These roles bring an operating perspective to his advisory work.

Explore Tim’s background

What are you
working toward?

Bring the decision, opportunity or operating problem you are working through. In a first conversation with Tim, we will discuss the context, where progress is needed and whether advice, executive involvement or delivery would help.

Discuss your priorities